Martín HounieProduct · Engineering · AI
Applied AI

Making AI useful.

I help teams move from using AI in isolation to designing intentional workflows: understanding the opportunity, providing the right context, connecting the necessary tools and keeping people accountable for the outcome.

The question isn’t "how do we add AI?". It’s "where does AI actually create leverage?".

How I think about it

The model is not the system.

A model alone is not enough. A useful AI system needs a lot around it: context, tools, data, permissions, feedback and someone accountable for the outcome.

The model is just one layer in the middle. The value —and the risk— is in how everything around it is designed.

01ProblemThe business problem that needs solving.
02GoalWhat "solved" means, and for whom.
03ContextWhat the system needs to know about the environment.
04ModelThe LLM. Just one piece, not the system.
05ToolsWhat it can execute or query.
06DataWhat information it accesses, with what permissions.
07PermissionsWhat it is allowed to do, and what it isn’t.
08ActionThe real effect on products or processes.
09FeedbackHow the system learns from results.
10EvaluationHow we measure whether it actually works.
11Human decisionWho reviews, decides and is accountable.
Maturity

Where is your team today?

A simple map to locate how your team works with AI today, and decide the next step with judgment.

01

Ad hoc

A few people use AI tools individually and occasionally.

02

Assisted

AI consistently assists individual work.

03

Repeatable

Useful AI workflows become repeatable and documented.

04

Connected

AI can access approved information and tools.

05

Agentic

Agents perform bounded multi-step workflows with controls and review.

06

AI-native

Products or processes intentionally designed around human + AI collaboration.

Higher maturity is not automatically better.

Not every company needs stage 6, and not every workflow should become agentic. The right level depends on the problem, risk, economics, data and people.

In practice

Three areas where I apply AI

01

AI for Engineering

Moving software teams from casual usage to intentional, reviewed AI-assisted engineering.

coding agentsrepo contextinstructionsskillsreviewfeedback loopsharness
See Agentic Engineering →
02

AI for Operations & Knowledge

Connecting scattered company knowledge and automating repetitive work, with human approval.

documentssearchapproved dataAPIsanalysishuman-in-the-loop
See AI Workflows →
03

AI-native Product Building

Using AI as leverage to build real products, from discovery to ship.

discoveryresearchrequirementsprototypeimplementationiteration
See Product Engineering →

The more capability we delegate to our tools, the more it matters to know what to ask, what to review and what decision to make.

And those remain human decisions.

Where does AI fit in your case?

Tell me the workflow or the problem and we’ll assess it together — without assuming the answer is "more AI".

Tell me the problem →See the AI Lab