Martín HounieProduct · Engineering · AI
WorkServicesAILabAboutTell me your problem
Services

How I can help

Starting with hourly consulting is the easiest way to work together — not the ceiling of the value. From ambiguous product decisions to agent-assisted workflows and full products.

Entry pointConsulting from USD 55/h
First stepA free 30-minute call
LanguagesSpanish and English · Montevideo (UTC−3)
Depending on where you are
01I need to decide02I want to use AI properly03I need to build
01

Decide

When the question is not how to build it, but what to build — or whether to build it at all.

USD 55/hFrom

Product & Technical Consulting

For founders and teams facing ambiguous product or technology decisions.

—Product discovery and scope definition
—Architecture decisions and feasibility
—Roadmap and technical strategy
—Build vs buy and second opinions
You getJudgment applied to your decision, written down.
USD 500From

Product & Technical Decision Sprint

For ambiguous decisions where you need clarity before building.

—Problem framing
—Current-state analysis
—Options and tradeoffs
—Recommendation and next steps
You getA document with options, tradeoffs and one recommendation.
USD 650–1,500Price

Technical / Product Audit

To evaluate existing products and engineering systems.

—Frontend, architecture and maintainability
—Technical debt and product complexity
—AI readiness and developer experience
You getA report with findings prioritized by risk and impact.
02

Enable AI

When the team already uses AI in scattered ways and needs a consistent way of working.

USD 750From

AI Opportunity & Workflow Audit

For teams that want to adopt AI without random experimentation.

—Analysis of workflows, information and bottlenecks
—Opportunity map: value, effort, complexity and risk
—Quick wins and medium-term opportunities
—30 / 60 / 90-day roadmap
You getAn opportunity map and a 30 / 60 / 90-day roadmap.
USD 1,500From

AI Workflow & Team Enablement

For teams that want a coherent, practical way of working with AI.

—Coding assistants and agents
—Task decomposition and context
—Prompting and persistent instructions
—Conventions, review and guardrails
—Practical demonstrations
You getAgreed workflows, conventions and written guardrails.
USD 2,000From

Agent-assisted Engineering Workflow Sprint

For engineering teams that want reliable agent-assisted workflows.

—Repository and context analysis
—Instructions, agent roles and skills
—Tool connections and issue workflow
—Testing, review gates and feedback loops
—Documentation and developer experience
You getAn agent-ready repository, with review gates in place.
USD 2,500From

AI Workflows & Automation

For processes that can combine LLMs, data and human approval.

—Internal knowledge assistants
—Analysis and operational workflows
—Information extraction and research
—Always human in the loop
You getA working workflow, human in the loop.
03

Build

When the decision is made and you need engineering the product can stand on.

USD 4,000From

MVP / Prototype

To turn a business problem into something real and testable.

—Minimal scope definition
—Working prototype or MVP
—Deciding what NOT to build
You getA working product you can test with real users.
CustomPrice

Product Engineering

To build and improve digital products.

—Frontend, React and TypeScript
—Product UX and modern applications
—Product architecture
—Testing and maintainability
You getProduct in production and code your team can keep working on.

Indicative prices. Taxes not included (VAT or the applicable tax by country). Every engagement is scoped for real after the first conversation.

How we work

From first conversation to first deliverable.

No long sales process. In two steps you should know exactly what you are getting, when and at what price.

01

Conversation

Tell me the context and the problem. If I am not the right person, I say so on that call.

30 minutes
02

Written proposal

Scope, deliverables, timeline and price. One page, no surprises, no fine print.

Within 48 hours
03

Work

Agreed cadence, visible progress and decisions documented as we go.

Depends on scope
04

Close

I deliver what we agreed, with recommendations and what I would do in the next 90 days.

Deliverable + next step
Advisory

Ongoing advisory

For founders and teams that want ongoing access to product, technical and applied-AI judgment. Access, scope and cadence are defined per engagement — not prepaid hours.

Higher-responsibility engagements are scoped separately.

FromUSD 750/mo
ScopeCustom
CadenceDefined
He consistently delivered clean, well-structured code and brought a thoughtful approach to solving problems. Beyond his technical skills, he stood out for his great attitude and the positive energy he brought to the team — personable, collaborative and easy to work with.
Engineering Manager · US engineering team · directly supervised Martín
Scope

What I don’t do

Autonomous development without reviewAgents execute; a person always reviews and remains accountable for the result. If you want a promise of "AI that works on its own", I am not the right person.
Adopting AI because it is trendyIf AI does not create real leverage in your case, I say so and we work on the problem that does matter.
Replacing your teamI work with the team you already have and leave capability behind, not dependency.
Fixing scope before understanding the problemI do not quote without a first conversation. A price without context is the wrong price.
The practical part
How is it invoiced?Company projects can be executed and invoiced through Mahomarino Technologies SAS. Consulting and smaller engagements, directly.
Confidentiality?Happy to work under NDA. I do not name clients or share project details — much of my work in recent years is confidential for exactly that reason.
Time zone and availability?Montevideo (UTC−3), with full overlap with US hours and morning overlap with much of Europe.
Do you work with teams or solo?Both. I can come in as an external consultant, join an existing team or coordinate with your product and engineering people.
What if the project is bigger?It is scoped separately and, if more capacity is needed, executed through Mahomarino Technologies SAS.
When can you start?Depends on scope. Focused consulting usually the same week; projects after a scheduling conversation.

Tell me the problem.

No pitch deck required. Share the context and we’ll figure out where to start.

Tell me the problem →Book 30 min
Available for selected consulting and product engagements.